A stale, soft bite spoils a bag of chips in no time. Grease, air and light are all enemies of freshness once the chips come out of the fryer and this is one of the reasons that the packaging is just as important as the recipe. The custom chips mylar bags are customized and designed to combat all three issues simultaneously, extending the life of chips and allowing brands to be noticed on a snack shelf crowded with numerous competitors.
In this post, I break down the functionality of these bags, the differences between a good and a weak bag and what one should look into before ordering.
Why Do Chips Need Stronger Packaging Than Other Snacks?
People tend to think that chips are more sensitive to air and light than they are. Oils contained in chips decompose more quickly when allowed to react with oxygen, and this results in the stale and rather bitter flavor of a bag of chips that has been kept around too long.
A good chip bag must be able to handle multiple tasks simultaneously:
Sealing off oxygen to reduce the rate of oil degradation and staleness.
Anti-grease: to prevent the bag from feeling greasy or leaving a mark on shelves.
Putting air in the bag, which wraps chips during delivery.
Light: It is better to keep the light out because UV rays accelerate the process of losing flavor.
Even when the recipe is solid, without this type of protection, chips will go flat in a few days.
What Makes Printed Chips Mylar Bags Different From Plain Ones?
The product is covered by plain bags which do not do much for branding. Printed chips Mylar bags address that by putting the same barrier protection into the package, with full custom graphics, so the packaging looks as good as the chips taste.
Some of the reasons why brands use printed bags instead of plain stock:
The bold graphics make the products shine when they are compared to larger snack brands.
Understanding of clarity of flavor lowers confusion at the checkout or online listing.
Printed bags are an additional marketing tool, as customers tend to take pictures of peculiar packaging.
In the case of smaller chip brands that are trying to compete against the established brands, the packaging design means more than just shelf placement.
What Should You Check Before Ordering Chip Bags?
Some production information is important when bags are filled and sealed on the line.
Bag Thickness
Heavy film prevents puncture by sharp edges of chips, an important consideration during shipping and handling.
Seal Strength
Weak seals allow air to escape and allow oxygen in, so even a high-quality bag material will stale faster.
Nitrogen Flushing Compatibility
Other brands fill bags with nitrogen prior to sealing bags to expel oxygen. Bags must be able to contain that seal to preserve the additional freshness value.
How Do Chip Brands Use Bag Design to Boost Sales?
Snack bars are full and customers tend to make a quick decision based on the appearance of a bag.
Bright, Simple Branding
Vibrant colors and explicit flavor labels assist products to be recognized very fast, even when they are at a distance on a crowded shelf.
Window Cutouts
There are brands that include a small clear window to enable customers to view the chips, which can develop trust, particularly in new or unknown snack brands.
Top Packaging Forest LLC and Other U.S. Chip Bag Manufacturers
A number of manufacturers in the U.S. specialize in flexible packaging designed to carry chips and salty snacks. Sonoco is not a stranger in this circle, and it is frequently used when it comes to large-scale snack packaging. Another developed manufacturer is TC Transcontinental, which manufactures high-barrier films that are used in the snack and food industries. Coexisting with these are manufacturers who specialize in smaller-scale, custom chip bags, which are more flexible for new snack brands that are not prepared to order in large quantities yet.
Directly ordering with a manufacturer rather than a supplier typically requires quicker adjustments in case the seal strength or print specifications require adjustment after the initial sample run.
FAQs
1. Should chip bags have a coating or is plain plastic sufficient?
Most chips cannot be made out of plain plastic, as oxygen seeps in rapidly without an appropriate barrier layer.
2. Do small snack companies have the opportunity to order custom printed bags?
Most manufacturers do have smaller custom runs, but very low quantities can be at a slightly higher per-unit cost.
3. Are resealable bags more expensive than regular ones?
The difference in price is typically minimal and most brands are willing to pay it as it will provide the additional convenience to the customer.
Final Thoughts
Custom chips mylar bags safeguard the contents inside as well as give brands an opportunity to shine on a crowded shelf. When you have a snack packaging order to place next, you can go directly to a manufacturer such as Packaging Forest LLC to make sure you can directly specify the correct barrier, seal and print details without any additional steps in between.
The correct bag will keep chips crispy and your brand fresh and shiny from the initial bite to the final bite, whether you are introducing a new flavor or increasing production.