If the text is hard to read, a design can be very appealing and have very nice colours and images and still be hard to understand. Typography is one of the ways for a designer to structure information, to set the right tone and to lead people through a message. Typography is one of the useful steps that beginners in the Graphic Design Courses in Chennai can take towards designing professional advertisements, websites, packaging and social media designs. Effective typography isn't solely about font style. It entails understanding how text should appear, how much space it requires and how readers will interpret it.

Select appropriate fonts for the purpose.

Each font has a distinct style. For a poster, you might want to use a bold display font, but for a website or mobile app, you may want to stick with a simple sans-serif font. Serif fonts are frequently employed in editorial layouts, books and formal publications. The selection should be based on the message and the audience not just on preference. When choosing a font, think about where the design will be used and the urgency to be understood. Appropriate typography enhances the message rather than detracts from it.

Establish a visual hierarchy.

The main idea should be apparent to readers without having to read every line. This is accomplished with typography, using variations in size, weight, and spacing. Headlines may be bigger and bolder than the supporting text, and captions and secondary details may be smaller. It is important to have a specific sequence for making changes to individual elements when designing. At FITA Academy, students can use these techniques when creating posters, brochures and digital ads to see how the hierarchy of text affects the reader.

Use only a few fonts when creating your presentations.

Too many fonts should not be used in one design because this results in a lack of consistency. For most projects, the use of two judiciously selected typefaces will suffice to provide contrast between headings and body text. For instance, short paragraphs may be written with a clean, readable font while long paragraphs are written with a strong display font. The fonts should be different but also related. Designers should also test to see if letters, digits and punctuation suit the other. It is better to experiment on fonts with real text rather than just selecting fonts from a font menu.

Remember to consider spacing when designing the diagram.

The amount of space between objects can affect the impression of professionalism. Leading or line spacing is how easily readers can flow from line to line. Spacing between letters may be used to enhance the look of short headings, logos, and uppercase text but can make the text harder to read when used in excess. There are also advantages of having paragraphs well spaced and separated from one another without introducing any extraneous visual clutter. It will depend on the settings of a font, size and layout. Designers need to look at the entire page at the size they want it to be viewed, rather than just space it out when magnifying on their computer screen.

Use tools that help text to be easily read.

Decoration should not be the first consideration in a design, particularly if the design has instructions, contact numbers, or vital information. The body text should be of a comfortable size, have a sufficient degree of contrast and have enough space around it. The light grey text on a white background can be hard to read, though it might seem inconspicuous. Caution should be used when using script and decorative fonts – these are for use on a limited basis, preferably as phrases rather than paragraphs. It is important to view the layout on a smaller screen, as this will help to catch issues on the smaller screen that may be missed on a large monitor for digital designs.

Use typography to suit different media.

The typeface style you choose should match the desired final product. Whether it's a magazine page or a social media graphic, there's a specific way an image has to communicate its message. Small typography might be needed for product information in packaging, and web typography needs to be accessible to all screen sizes. It is also important for the designers to verify the technical elements like font licensing, file preparation etc. and if fonts are displayed properly on the targeted platform. Making versions for various formats is a good way to gain experience and learn to consider the aesthetics and production needs.

Good typography will enable designers to create more coherent and effective designs in branding, advertising, publishing and digital media. Newcomers should do so by redesigning common materials, contrasting variations in font choice, and seeking feedback from others on ease of understanding of message. The most important thing to do to show the skills to others, including the future employer, is to practice at the Training Institute in Chennai regularly and create a well-organized portfolio that helps to highlight the basics of design.